CBN’s data-driven direct mail solutions deliver powerful marketing results.
As a full-service direct mail solutions provider, we understand how to build successful direct mail campaigns that build your image and your sales.
We can assist you to develop a strategy that’s right for your objectives, design a creative approach that makes the most of direct mail’s strengths and take care of all the production details.
Strategy & creative services
- Marketing communications consulting
- Campaign & program planning
- Data/Targeting strategy
- Offer & Call-to-Action strategy
- Creative strategy & concept
- Copywriting & design
- List/data rental for Personalized Mail™ & Postal Code Targeting (PCT)
- Precision Targeter™ for Neighbourhood Mail™
- List/data processing & preparation including data validation merge/purge, dupe elimination, address correction & standardization
- full service offset, digital printing & finishing
- Data-driven variable imaging for personalization and one-to-one marketing
Mail management services
- Mail preparation & delivery for Personalized Mail™, Neighbourhood Mail™ & Postal Code Targeting (PCT)
- Machine & manual inserting & matching
Tracking & analytics
- Campaign/response tracking & reporting
- Customer data analysis & profiling
CBN is a Canada Post Smartmail™ partner and that means we can help ensure your mailing meets Canada Post specifications.